Market clarity to progress your brand

We deliver clear and concise insights that are essential to driving any brand.

We are

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What we do

We’re a specialist Irish healthcare research agency — with an important twist. While others focus only on data, we interpret how this affects your brand and its progress. We don’t believe in a “one-size-fits-all” approach, so we use creative techniques and develop our own methods to decipher the marketplace.

Everything we do is based on real-time, robust, texturised data. Our sales and marketing management experience results in clear, honest, and action-driven outcomes, as well as an understanding of the constantly shifting landscape.


With over 34 years of experience, Professional Curiosity has an unparalleled understanding of the Irish healthcare market. We’re curious about all therapeutic arenas... and we're always curious about client needs.

Our professional know-how ensures that we can navigate even the most specialist areas, with the smallest patient-pools, and deliver outputs based on the subtlest of research.

Our research philosophy

Our curiosity is what informs our healthcare research. Our experience means that we ask the right questions to the right people. We deliver the insightful answers and meaningful data that businesses are built on.

We understand that the needs of every brand or client are unique, and so our approach is always tailored to you. Our knowledge and ‘feet on the ground’ experience within the Irish market means that we can deliver robust data that will work harder for you.

We offer a bespoke service including:

  • Qualitative studies in all therapy areas and specialisation in complex and high tech therapy arenas
  • Reputation studies
  • Market access and HTA data delivery
  • Brand positionaing studies
  • Pre-launch/line extension market clarification
  • Resource impact analysis
  • Individual and group approaches
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Why us?

At Professional Curiosity we do things a little differently:

Put our Professional Curiosity to work for you

Call Alison on 086 259 5716 or email at